Marketing & Design Professional with over 22 years of experience.
Jeff is an enthusiastic leader, self-starter, and collegial contributor. Jeff has a continuous improvement mindset and places great emphasis on staying current on emerging trends and technologies, and advancing his skillset. Jeff is dedicated to using the diverse skillset developed over a 22-year career in marketing and design to help the businesses he works for achieve their goals.
Professional Highlights
- Generated over $5,000,000 in potential deals through lead generation efforts resulting in over $550,000 in sales.
- Created a tradeshow booth, video, and sales collateral in three weeks upon the last-minute decision by sales staff to exhibit at the show. Tradeshow generated 260 contacts including 10 active leads for projects ranging from $200,000 to $500,000 in value.
- Taught himself how to modify and update the code for Shopify templates to make crucial customizations to the OakTree eCommerce website.
- Owned and operated a successful freelance graphic design business for 15 years.
- Headed the graphics effort for winning proposals for satellite-based communications products. Managed designers and schedules, coordinated graphic processes, and worked to ensure quality, accuracy, and consistency.
- Developed a print specifications guide for the Fort Wayne Newspapers press to help advertising agencies submit camera-ready art that would reproduce correctly. Gave presentations on print specifications and best practices to advertising agencies.
Software Box Designs for Northern Apex Software Suite.
OT Industrial Folder Design. For use by OTI sales staff to insert sales sheets in and give to prospective clients.
Direct Mail Postcard.
Tradeshow Booth Layout.
API Alliance Sales Sheet. I developed a brand style for API Alliance when I first joined the company. I developed a format for sales literature and then recreated all of their outdated sales sheets to adhere to brand style and to be consistent.
Data Box Label Overlay.
Direct mail postcard.
Marketing
Marketing is a constantly evolving field with new tools and tactics being developed on an almost daily basis. Digital marketing in particular requires continued learning and study. In managing the marketing activities for ATI Jeff is always seeking ways to refine and improve performance through data analysis and studying the current best practices and thinking of industry leaders.
Design
Working as a graphic artist and illustrator for many years, Jeff has continued to polish and refine his ideation methodology and artistic skill set in order to produce quality finished products that deliver results for his clients. He has worked on a multitude of types of collateral including brochures, billboards, tradeshow booths, logos, multimedia interactive programs, websites and more.
Photo & Video
Being responsible for all media production on the ATI campus, Jeff worked to increase his skill level in photography and videography. Jeff has complete responsibity for video production including story boarding, writing, and editing. Jeff studied Adobe After Effects to add motion graphics, logo animations, titles and lower thirds and Adobe Audition to edit and record voiceovers.