Experience
Adaptive Technologies
Marketing
November 2015 - Present
- Manage marketing efforts for all four companies in the ATI family
- Track and report spending to stay within budget for all marketing activities
- New market opportunity and competitor research
- Track and analyze campaign key performance indicators, recommend and implement strategic improvements
- Develop, write and manage email campaigns
- Write and edit press releases, whitepapers, articles
- Manage PPC advertising campaigns: Google Ads, Facebook, LinkedIn
- Create content and manage social media channels
- Graphic design: trade show booths, brochures, flyers, sales sheets, logos
- Develop and create websites and landing pages in support of sales efforts, PPC campaigns, and new product launches
- Manage and optimize retail e-commerce website via Shopify content management systems
- Direct and setup photoshoots; principal photographer
- Videography, video editing, motion graphics and animated titles, sound editing, voice overs
Garver Graphics
Owner
January 2000 - November 2015
- Provide freelance graphic design and illustration services to clients such as
- Allen County Public Library
- American Color
- Arlington Capital LLC
- Bentz Photography
- Brooks Construction
- Dean and Reed Concepts LLC
- Fort Wayne Newcomer Magazine
- Jac & Elsie LLC
- JRN Construction
- Retirement Home TV
Enspire Software
Senior Graphic Designer
October 2013 - February 2015
- Graphic Design: logos, brochures, flyers, billboards, sales collateral
- Coded html and CSS styling for emails, websites and web apps
- Created timelines and task lists to help team members and management meet due dates
- Directed photoshoots and worked closely with photographers
ITT Exelis Defense
Proposal Graphics Lead
February 2008 - September 2013
- Headed the graphics effort for winning proposals for satellite-based communications products, managed designers and schedules, coordinated graphic process, worked to ensure quality, accuracy and consistency
- Attained and held security clearance to work with classified materials
- Worked closely with engineers and staff scientists to visually communicate complicated technical concepts
- Collaborated with design team to conceptualize and design advertising campaigns for new product lines
- Responsible for layout and design of ITT Exelis - Night Vision and Tactical Communications newsletter
- Direct, plan and photographer for various projects
- Maintained corporate brand guidelines, AP style, and house style throughout all design projects
American Color
Graphic Designer
April 2007 - February 2008
- Layout and design of Do-It-Best circulars for network members throughout the United States
- In-store signage, posters and banners
Fort Wayne Newspapers
Graphic Designer
February 2000 - April 2007
- Conceptualize and design marketing brochures, animated web banner ads, posters, and point of sale displays
- Design commercial print products such as mailers and inserts
- Present to advertising agencies on best practices for digital print files and printing success on FWN presses